NBA icon Kevin Durant has officially acquired a direct minority stake in Paris Saint‑Germain (PSG), the reigning Champions League and Ligue 1 winners, the French club and its majority owner Qatar Sports Investments (QSI) announced today ministryofsport.comsmoothsport.co.uk+15reuters.com+15timesofindia.indiatimes.com+15.
Durant, 36, joined PSG as a shareholder through his company Boardroom, finalizing a share purchase and strategic partnership agreement with QSI sportsbookstuff.com+5reuters.com+5bild.de+5. This comes nearly a year after he had an indirect ownership connection via Arctos Sports Partners, a fund that holds approximately 12.5% of PSG, in which Durant was already involved aftonbladet.se+13as.com+13sportspro.com+13.
📈 What This Means for PSG
PSG’s official statement highlights several key strategic goals of this partnership:
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Sports diversification: Durant will advise on PSG’s multilateral sports expansion, with a special focus on launching a basketball franchise linked to QSI and connected to the NBA’s planned basketball Europe league hub smoothsport.co.uk+14as.com+14reuters.com+14.
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Commercial growth: He’ll co-develop merchandise, produce original multimedia content, and drive PSG’s growth in North America and other international markets briefly.co.za+7as.com+7smoothsport.co.uk+7.
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Social impact: Durant will support PSG pour les Communautés, the club’s philanthropic arm reuters.com+11as.com+11briefly.co.za+11.
🗣️ Quotes from the Power Duo
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Kevin Durant:
“It is an honour to partner with QSI and to be a shareholder of Paris Saint‑Germain, a club and a city that is deeply close to my heart. This club has big plans… and I look forward to being part of the next phase of growth” ground.news+14reuters.com+14as.com+14.
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Nasser Al‑Khelaïfi (PSG/QSI President):
“QSI is delighted to welcome Kevin Durant as a direct shareholder of Paris Saint‑Germain and strategic partner… Together with Kevin, we look forward to developing ambitious initiatives that push PSG’s global growth” espn.com+9as.com+9aftonbladet.se+9.
🌍 Why This Is Big
This marks the latest move for Durant’s growing off-court portfolio. As a two-time NBA champion, four-time Olympic gold medalist, and top-10 athlete on Forbes’ 2025 earnings list (earning $101.4 M) reuters.com+1timesofindia.indiatimes.com+1, Durant brings extensive global influence.
A direct stake—likely in the low double-digit million dollar range sports.yahoo.com+2playerstv.com+2sportspro.com+2—signals PSG’s strategy to become a multi-sport, globally recognized entertainment brand, following examples like Real Madrid and Barcelona in basketball.
Durant’s experience in MLS ownership (Philadelphia Union) and NWSL (NJ/NY Gotham FC) further solidifies his track record in sports business diversification sportspro.com+2sports.yahoo.com+2sportsbookstuff.com+2. Now, he will help shape PSG’s transatlantic ambitions, including basketball, multimedia, and community outreach.
🧭 The Road Ahead
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Expect initiatives unveiling PSG-branded basketball teams or content in the U.S.
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Durant may actively advise on venue and investment strategies tied to the future NBA-linked European basketball framework reuters.com.
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PSG’s branding and commercial reach across North America will likely gain a significant boost.
This venture not only enriches Durant’s extensive investment portfolio but also transforms PSG into a pioneering sports and entertainment powerhouse—Edging closer to a truly global, multi-sport identity with strong American ties.